LdB skin care products

LdB, which stands for Lait de Beauté (Beauty Milk), is an iconic Swedish skin care brand founded in 1945 by the renowned celebrity hairdresser Knut Wulff. Despite its French-inspired name, the brand has deep Swedish roots, originating from Wulff's desire to provide high-quality beauty products locally.

Historically, the brand was a cornerstone of the Swedish company Cederroth. In 2015, the Norwegian conglomerate Orkla ASA acquired Cederroth, bringing LdB into its Orkla Care division. As of 2026, the brand remains under Orkla's ownership, continuing its long-standing tradition of local production. Most LdB products, including their popular body lotions, shower gels, and deodorants, are manufactured at Orkla's production facility in Falun, Sweden.