Kiabi fashion

Kiabi is a prominent French international fashion retail group founded in 1978 by Patrick Mulliez in Roncq, France. Known for its 'Fashion at Low Prices' motto, the brand revolutionized the ready-to-wear market by making stylish clothing accessible to families at affordable price points. Today, the brand is a leading player in the European fashion industry, particularly in France, Spain, and Italy, and has expanded its footprint significantly across the Middle East and Africa.

While the brand's design and strategy teams are based in France—where over 50 stylists create the collections—the manufacturing of Kiabi products is global. Production primarily takes place in Asia (leveraging capabilities in China) and increasingly in Africa, specifically in Benin, where the company recently launched large-scale textile production initiatives to localize its supply chain. This diversified manufacturing strategy allows Kiabi to maintain its competitive pricing while ensuring a robust international retail network.

Kiabi remains under the ultimate ownership of the Mulliez family through the Association Familiale Mulliez (AFM). This powerful French holdings group is one of the world's largest retail empires, also owning other major global brands such as Decathlon, Auchan, and Leroy Merlin. In recent years, Kiabi has transitioned toward sustainable fashion models, including the launch of second-hand resale services and a commitment to sustainable production targets by 2030.