Råsaft Apelsin med fruktkött

Råsaft is a premium Swedish brand of cold-pressed, unpasteurized juice produced by Better Jusage AB. Known for its 'raw for real' philosophy, the juice is never heat-treated or pressure-treated (HPP), giving it a exceptionally short shelf life of only about 10 days to ensure maximum freshness and nutritional retention.

The brand was founded in Sweden with a focus on artisanal production methods, often being referred to as a 'micro-pressery' product. The manufacturing takes place in Tumba, Sweden, where the fruits are pressed and bottled. The brand is currently owned by Better Jusage AB, which is backed by SEB Private Equity as a majority owner, positioning it as a significant player in the high-end chilled beverage market in Scandinavia.