Liquid Death Soda-Flavored Sparkling Water

Liquid Death is a beverage brand that has disrupted the traditional bottled water market with its heavy metal aesthetic and irreverent marketing strategies. Founded by Mike Cessario in 2017, the brand is famous for its 'Murder Your Thirst' tagline and its commitment to 'death to plastic' by using infinitely recyclable aluminum cans.

While the brand initially sourced its spring water from the Austrian Alps to lean into a premium image, it has since shifted much of its production to the United States. As of 2026, the company produces a wide array of beverages, including still and sparkling mountain water, iced teas, and energy drinks, primarily manufactured and canned by American partners such as Wilderness Asset Holdings LLC.

Ownership of the brand remains with Supplying Demand, Inc., the company founded by Cessario. The brand is backed by a diverse group of investors and tech founders, maintaining its headquarters in Los Angeles, California. It has grown into a billion-dollar 'unicorn' company, expanding its reach from edgy niche markets into major retail chains globally.