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Lalla Khedidja is a prominent Algerian brand of natural mineral water sourced from the Djurdjura mountain range in the Kabylie region. The water is naturally filtered through mountain rocks, which gives it a specific mineral composition characterized by its lightness and purity. It is bottled at the source in Agouni Gueghrane to maintain its natural properties and is available in both still and carbonated (gazéifiée) versions.
The brand has a historical presence in the Algerian market, originally produced by the Entreprise Touristique de Kabylie (ETK). In 2004, the production unit was acquired by Cevital, Algeria's largest private conglomerate, as part of a privatization process. Under Cevital's ownership through its agro-industry subsidiary, the brand underwent significant modernization and reinvestment, reclaiming its position as a household name in Algeria and expanding its distribution to international markets, including France.
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