Samesorts Jelly Buttons

Jelly Buttons, also widely known as Spogs, are a classic aniseed-flavored confectionery characterized by their chewy jelly center and colorful nonpareil sugar coating (typically pink and blue). This specific 2kg bucket format is produced and distributed under the Samesorts brand, which is a private label or wholesale brand often associated with bulk confectionery distribution in the UK and Europe.

The Samesorts brand is part of a broader network of wholesale confectionery products. While the 'Jelly Buttons' product itself is a traditional English sweet originally popularized by the historic Barratt brand (now owned by Valeo Foods), this bulk version is manufactured to meet the high-volume needs of pick-and-mix retailers and large-scale consumers. The brand is marketed as part of a global selection of sweets, often found in retail outlets across the UK and Scandinavia, emphasizing traditional recipes and bulk value.