Nivea Care & Relax Hibiscus scent shower cream

Nivea is a globally recognized personal care brand focusing on skin and body care. The brand was founded in 1911 in Hamburg, Germany, following the invention of Eucerit, the first stable water-in-oil emulsion. This innovation allowed for the creation of the iconic Nivea Creme, which could be exported worldwide without losing quality.

Today, Nivea is owned by Beiersdorf AG, a German multinational company headquartered in Hamburg. While its historical and spiritual home remains in Germany, where major production and research facilities are located, Nivea products are manufactured in a wide network of international plants—including locations in Spain, Mexico, Thailand, and Poland—to meet global demand.

Beiersdorf AG serves as the ultimate owner and continues to manage the brand's global strategy, emphasizing sustainability and scientific innovation. The company is publicly traded on the Frankfurt Stock Exchange, though the Herz family (via maxingvest ag) remains a significant and stable anchor shareholder, ensuring long-term consistency in the brand's direction.