MotoCR scooters and Suzuki motorcycles

C. Reinhardt A/S is a prominent Danish company specialized in the automotive and powersports sector. Founded in 1984, the company has established itself as a leading distributor, designer, and importer of vehicles for the Scandinavian market. While the company is well-known for being the exclusive importer of Suzuki motorcycles in Denmark since 1971, it also handles a wide array of other brands including Peugeot scooters, SYM, and Fantic motorcycles.

In addition to acting as a distributor for established global brands, C. Reinhardt A/S has developed its own private label brand called MotoCR, which focuses on scooters designed for the Scandinavian market. The manufacturing of products associated with C. Reinhardt occur in multiple countries; for instance, their motorcycle parts and vehicles are sourced from major manufacturers in Japan (Suzuki), Taiwan (SYM), and France (Peugeot), while their own brands are produced in partnership with specialized manufacturers globally to meet specific technical standards.

The company is headquartered in Ballerup, Denmark, and remains under the ultimate ownership of Buster - Holding A/S, a Danish holding company controlled by the Reinhardt family, specifically Jesper Reinhardt. This ownership structure ensures that the brand remains a family-led enterprise with a focus on long-term partnerships and regional distribution expertise.