Farmers' Own Full Cream Milk

Farmers' Own is a premium fresh milk brand exclusively developed for and sold by Woolworths Supermarkets in Australia. Launched in 2013, the brand was created to provide a direct supply model where Woolworths negotiates milk prices directly with dairy farmers rather than through major industrial processors, a move intended to enhance the long-term sustainability of the local dairy sector.

The milk is locally sourced and region-specific. For example, the product shown originates from the Sunshine Coast Hinterland in Queensland, while other variations are sourced from the Manning Valley in New South Wales or the Margaret River region in Western Australia. It is marketed as permeate-free and is processed by third-party facilities, such as Lactalis (formerly Parmalat), though the commercial relationship remains directly between the retailer and the farming collectives. Since its inception, the brand has been wholly owned and managed by Woolworths Group Limited.