The Indian Maharadja Sportswear

The Indian Maharadja is a prominent Dutch lifestyle and sports brand specialized in field hockey, padel, and tennis. Despite its evocative name, the brand was founded in Amsterdam in 2009 (with roots going back to a legacy brand from the 1980s) by the van Lith brothers. The brand's philosophy is centered on the concept of "East meets West," blending Eastern graphic mysticism with Western technical performance and contemporary design aesthetics.

Today, the brand is widely recognized for its high-quality hockey sticks and professional-grade apparel. While the design and headquarters remain in the Netherlands, manufacturing is distributed across global hubs for sporting goods, including India, Pakistan, and China, to leverage specialized expertise in performance fabrics and equipment manufacturing. It has evolved into an international favorite, supporting both youth athletes and professional players globally.