On Cloudflow running shoe

On is a progressive athletic shoe and performance apparel brand that has disrupted the global running market with its patented CloudTec cushioning technology. Founded in 2010 Zurich, Switzerland, the brand was built on the mission to create a shoe that provides 'cushioned landings and explosive take-offs.' The iconic 'On' logo and specialized sole design make these shoes highly recognizable in both the professional athletic community and the lifestyle market.

While the brand is deeply rooted in Swiss engineering and design, On does not own any of its own production facilities. Instead, it partners with independent manufacturers in Asia to handle the volume of global demand. Production primarily takes place in Vietnam and Indonesia, where specialized factories manage the complex assembly of the modular Cloud soles. The company maintains strict quality control and sustainability standards across these third-party sites.

On Holding AG is a publicly traded company on the New York Stock Exchange (NYSE: ONON). Despite its global growth and public listing, the original founders—Olivier Bernhard, David Allemann, and Caspar Coppetti—along with high-profile athletes like Roger Federer, remain influential stakeholders in the business. The brand continues to headquarter its research, development, and administrative operations in Zurich, ensuring its Swiss heritage remains a core part of its identity.