PLUS Puur Hagelslag

This product is a private label item from PLUS, a major Dutch supermarket chain. The specific product shown is 'Puur Hagelslag' (Dark Chocolate Sprinkles), a traditional breakfast topping in the Netherlands.

PLUS is a cooperative brand originally founded in the Netherlands. Its products are typically manufactured within the country or across Europe to meet high local standards. As an own-brand product, the manufacturing is contracted out to specialized confectionery producers, but oversight and ownership remain with PLUS Retail B.V.

The brand is part of the larger Superunie purchasing organization, which provides significant market power and distribution capabilities within the Dutch retail landscape. Following its merger with Coop in 2022, PLUS has strengthened its position as one of the leading supermarket brands in the region.