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Traeger is the pioneer of the wood pellet grill, a concept invented in the mid-1980s by Joe Traeger in Oregon, USA. The brand revolutionized outdoor cooking by combining the flavors of wood fire with the precision of digital temperature controls. For decades, Traeger grills were manufactured in the United States; however, as the company scaled to meet global demand, production was shifted to Southeast Asia.
Today, Traeger operates as a publicly traded company on the New York Stock Exchange. While its corporate headquarters and design teams remain in Salt Lake City, Utah, the bulk of its manufacturing occurs in specialized facilities in China and Vietnam. The brand continues to lead the pellet grill market, offering high-tech features like 'WiFIRE' technology, which allows users to monitor and control their grills via smartphone apps.
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