Surf Tropical Lily laundry detergent

Surf is a well-known laundry detergent brand that specialize in products with intense fragrances. The brand was originally launched by Unilever in the United Kingdom and the United States in the mid-20th century to compete in the growing synthetic detergent market. Today, Surf is a global brand with a presence in many markets, known for its focus on providing long-lasting scents such as the 'Tropical Lily' (Lírios Tropicais) variant shown here.

While the brand has British origins, products sold in the Iberian market (Portugal and Spain) are typically manufactured in various European plants to optimize logistics. The brand is currently owned by Unilever, a British multinational consumer goods giant. Unilever manages a wide portfolio of cleaning and personal care brands and continues to develop Surf with a focus on fragrance technology and stain removal efficiency.