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Liza is a highly recognized kitchen staple in Brazil, specializing in vegetable oils. Originally launched in 1975, it quickly became a market leader due to its focus on quality and health-conscious marketing. The 'Especiais' line, which includes this 100% canola oil, is positioned for consumers seeking specific nutritional benefits like Omega 3 and Omega 9.
While the brand has deep Brazilian roots, its ownership reflects the globalization of the agribusiness sector. For many years, it was a flagship brand for Cargill Agricola in Brazil. Today, Liza is part of the extensive international portfolio of Cargill, one of the world's largest privately held corporations. Production remains primarily localized within Brazil to supply the domestic market efficiently from local soybean and oilseed harvests.
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