Purex toilet tissue

Purex is one of Canada's most recognizable and enduring brands of toilet tissue, known primarily for its distinctive branding and long-standing presence in the North American market. The brand originated in Canada under the Westminster Paper Company, which was established in New Westminster, British Columbia. Over the decades, it became a household staple, particularly in Western Canada, due to its focus on softness and reliability.

Today, the Purex brand is manufactured and owned by Kruger Products, a major Canadian manufacturer of tissue products for both consumer and commercial use. The production primarily takes place in Canadian facilities, such as the New Westminster mill where the brand's history began. This local manufacturing footprint allows the brand to maintain its status as a homegrown Canadian favorite.

Kruger Products itself is a subsidiary of the Kruger Inc. family, a large privately held corporation with diverse interests in paper, forest products, and renewable energy. The ownership has remained firmly within Canada, ensuring that the brand’s strategic direction and economic contributions remain tied to its country of origin.