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Sellton is a well-known Swedish brand specializing in healthy snacks, seeds, and nuts. Originally founded by Sellton AB, the brand's philosophy focuses on natural ingredients and providing nutritious options for Swedish consumers. While the brand is Swedish, the walnuts themselves are typically sourced from global producers in various countries such as the United States or Chile, depending on the season and crop quality, and are subsequently packaged for the Nordic market.
Currently, Sellton is part of the Greenfood Group, a major player in the healthy food sector across northern Europe. Greenfood is headquartered in Helsingborg, Sweden. The corporate structure involves ownership by investment firms like Anchor Capital, positioning Sellton under a robust framework aimed at sustainable and healthy food distribution. The brand remains a staple in Swedish grocery stores like ICA and Coop.
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