Under Armour HOVR Velociti Pace running shoes

The product shown is the Under Armour HOVR Velociti Pace, a high-performance running shoe featuring the brand's proprietary HOVR cushioning technology designed to provide a 'zero gravity feel' and energy return. Under Armour was founded in 1996 by Kevin Plank in Washington, D.C., initially gaining fame for its moisture-wicking compression shirts before expanding into a full range of athletic apparel and footwear.

Today, Under Armour is a global leader in sportswear. While the brand is headquartered in Baltimore, Maryland, its footwear manufacturing is largely outsourced to third-party manufacturers located in Asian countries such as Vietnam, Indonesia, and China to leverage advanced textile and assembly infrastructure. The company remains an independent, publicly traded entity, maintaining full control over its technological innovations and brand identity across global markets.