Seda hair care products

Seda is a leading global brand in the hair care industry, particularly prominent in Latin America. It was launched in 1954 in the United Kingdom as Sunsilk, becoming the first shampoo to offer specialized variants for different hair types. In Brazil and other South American markets, the brand was introduced under the name Seda, where it quickly became a market leader through product innovation and high-profile collaborations with hair professionals.

Manufacturing of Seda products occurs across numerous global facilities to serve local markets, with major production hubs in Brazil, Mexico, and Thailand. The brand is a core part of the Unilever portfolio, benefiting from extensive research and development resources that allow it to cater specifically to curly, wavy, and treated hair common in its primary markets.

Today, Seda remains under the ownership of Unilever, a British multinational consumer goods company. As one of the world's most recognizable hair care labels, it continues to evolve its formulas to include natural ingredients and sustainable packaging initiatives, maintaining its position as a household staple across various continents.