got2b Dry Shampoo

Got2b is a high-performance hair styling brand that focuses on trendy and creative hair solutions. It was originally launched by the German consumer goods giant Henkel as a sub-brand to appeal to a younger, fashion-forward demographic. The brand's product range includes everything from ultra-strong gels and pomades to volume-boosting dry shampoos like the one shown here.

Today, the brand is part of Henkel's Consumer Brands division. Production is heavily centered in Germany and other European facilities to supply the EMEA market, though global supply chains mean manufacturing may occur in various locations depending on regional demand. Henkel remains the ultimate owner, continuing to manage the brand's global identity from its headquarters in Düsseldorf.