Made O'Meter
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Alpro is a pioneering European brand specializing in plant-based food and drinks. Founded in Belgium in 1980 by Philippe Vandemoortele, it originally focused on soy products before expanding into a wide range of alternatives including almond, oat, and coconut. The brand has consistently focused on sustainability and dairy-free innovation, becoming a leader in the plant-based sector.
Today, Alpro is owned by Danone, a French multinational food-products corporation, following Danone's acquisition of WhiteWave Foods in 2017. While the brand originated in Belgium, it now operates production facilities across Europe, including major sites in Belgium, France, and the United Kingdom, ensuring distribution throughout international markets under the Danone corporate umbrella.
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