Neutral Colour & White Laundry Liquid

Neutral is a specialized brand developed for those with sensitive skin or allergies. Originally established in Scandinavia, the brand focuses on products containing 0% perfume and 0% colorants to minimize the risk of skin irritation.

Today, the brand is owned by the British multinational consumer goods company Unilever. While its roots are firmly planted in the Nordic market (Denmark, Norway, Sweden), it is now available across various European markets. Manufacturing happens in multiple locations throughout Europe to serve regional demands, adhering to strict hypoallergenic standards. Unilever oversees the brand's distribution and global sustainability commitments, positioning Neutral as a leading choice for dermatologically-tested household care.