A+ laundry detergent

A+ is a well-known laundry detergent brand originally developed within the Unilever portfolio. It was designed to provide advanced stain removal and high-efficiency performance for modern washing machines. The brand has transitioned ownership over the years as part of strategic divestments in the household cleaning sector.

Currently, A+ is owned and managed by the Arvid Nordquist group in the Nordic region. Manufacturing occurs in multiple locations across Europe to serve different regional markets. The brand remains a staple in the laundry care category, focusing on both liquid and capsule formats that cater to contemporary consumer needs for fabric care and cleanliness.