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IsaDora is a high-profile Swedish beauty brand that has built a solid reputation for offering high-quality, fragrance-free, and clinically tested cosmetics since its inception in 1983. Founded in Malmö by Ingvar Vigstrand and Ingrid Berndtsson under the company Invima AB, the brand quickly became a staple in European drugstores and department stores due to its commitment to being accessible yet premium.
The majority of IsaDora's product development and manufacturing takes place in Sweden, specifically at their facilities in Malmö, which allows the brand to maintain strict quality control standards. This Swedish heritage is a core part of the brand's identity, emphasizing safety and transparency in ingredients.
In 2018, the ownership of IsaDora transitioned when the Swedish investment firm Axcel acquired a majority stake in the company. Today, the brand remains under the management of IsaDora AB, headquartered in Sweden, continuing its expansion while staying true to its Nordic roots and ethical manufacturing practices.
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