Selex Oven Cleaner

Selex is a private label brand primarily associated with the Spanish supermarket chain Masymas and other partners of the Euromadi group. This specific oven cleaner is designed for cold cleaning applications, offering a chemical foam solution to dissolve grease and burnt-on food residue.

The product is manufactured in Spain, following the strategy of local production for white-label household goods. The brand's development and distribution are managed through the Euromadi purchasing center, ensuring that the products meet the standards required for the Iberian market.

Ownership of the Selex brand rests with the supermarket chains that utilize it under the umbrella of Euromadi Ibérica, S.A. It represents a cost-effective alternative to international cleaning brands, focusing on the Spanish and Portuguese retail sectors.