Bravo Apple Juice

Bravo is Sweden's largest and most popular juice brand, originally launched in 1973. It is known for its wide variety of flavors and focuses on high-quality fruit content without added sugar. The brand was established by Skånemejerier, a major Swedish dairy cooperative.

Today, Bravo remains under the ownership of Skånemejerier, which is a subsidiary of the French multinational dairy giant, Groupe Lactalis. While the brand is quintessentially Swedish in its heritage and marketing, the manufacturing typically occurs at Skånemejerier's facilities in Sweden using fruit sourced globally. As of 2026, the brand continues to lead the juice market in the Nordics under the Lactalis umbrella.