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Finish is a leading global brand dedicated to dishwashing products. Originally launched in 1953 by the American company Economics Laboratory, it was created specifically to meet the needs of the emerging automatic dishwasher market. In 1987, the consumer products division of Economics Laboratory, including Finish, was acquired by J.A. Benckiser, which later merged with Reckitt & Colman to form Reckitt Benckiser (now simply Reckitt).
Manufacturing for Finish products occur across multiple global locations to serve different regional markets. While the brand has its roots in the United States, it is now an integral part of the portfolio of Reckitt, a British multinational consumer goods giant. Today, Finish is recognized as one of the world's largest brands for automatic dishwashing detergents, known for innovations like the Powerball and concentrated gel formulas designed to work effectively in short cycles and at lower temperatures.
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