Céréal Hagelslag Melk

Céréal is a prominent brand specialized in dietary and nutritional food products, founded in 1934 with a focus on catering to specific health needs. This particular product, Céréal Hagelslag Melk, is a reduced-sugar version of the traditional Dutch chocolate sprinkles, containing 79% less sugar than standard varieties by using sweeteners like maltitol.

The brand is owned by the French company Nutrition & Santé, which is headquartered in Revel, France. Nutrition & Santé is a major European player in the health food sector and was acquired in 2009 by the Japanese multinational Otsuka Pharmaceutical Co., Ltd. While the brand has its roots and ownership in France and Japan, this specific hagelslag product is manufactured in the Netherlands, the home of the traditional breakfast sprinkle.