DeBeukelaer Biscuits

DeBeukelaer is a brand steeped in European biscuit-making history. It was founded by Edouard de Beukelaer in Belgium during the 19th century, famously establishing a large factory in Antwerp. The brand became synonymous with high-quality baked goods, most notably the 'Prinzen Rolle' (Prince Polo) filled biscuits.

In the late 20th century, the brand undergo significant corporate changes, merging with other European confectionery giants. Today, DeBeukelaer is a key brand under the Griesson - de Beukelaer umbrella. While its roots are Belgian, the majority of its manufacturing and management shifted to Germany following the merger between Griesson and General Biscuits Deutschland. The company maintains state-of-the-art production facilities in Germany, ensuring that the legacy of Edouard de Beukelaer continues to reach international markets through modern baking standards.