Lacura Anti-Schuppen Shampoo

Lacura is a private-label personal care brand exclusively developed for the German discount supermarket chain ALDI. The brand was established to provide high-quality cosmetic and hygiene products at a competitive price point, often designed to compete with premium cosmetic houses.

Lacura products, including the Anti-Schuppen (Anti-Dandruff) shampoo, are manufactured by various contract manufacturers across Europe, with a significant portion of production taking place in Germany to serve the local market. Because it is an in-house brand, its availability is strictly limited to ALDI retail locations.

Ownership of the Lacura trademark is split between ALDI Nord and ALDI Süd, depending on the geographic region. These two independent companies operate the brand globally, maintaining their respective headquarters in Germany. The brand has gained significant recognition for its formulation quality, often mirroring the efficacy of much more expensive luxury hair care products.