Lidl Lupilu Baby Wipes

This product is part of the Lupilu brand, which is a private label owned by Lidl. The packaging features the Lidl logo and instructions in multiple languages, including Swedish and Croatian, indicating it is distributed across various European markets.

Lupilu is designed as a focused brand for baby care products, ranging from diapers to specialized skincare. Because it is a private label (store brand), manufacturing is typically outsourced to various third-party hygiene product manufacturers across Europe to ensure competitive pricing and local availability.

The brand is ultimately owned by the Schwarz Group, a German retail giant that operates both Lidl and Kaufland. The Schwarz Group is one of the largest retailers in the world, maintaining a strong presence in dozens of countries and managing its global supply chain from its headquarters in Neckarsulm, Germany.