Veritas Deodorant Body Powder

Veritas is a long-standing personal care brand specialized in hygiene powders and skincare. Originally established in Argentina, it became a household name for talcum and deodorant powders.

Today, the brand is owned and manufactured by Godrej Consumer Products Limited through its local subsidiary Godrej Argentina. While the parent company is an Indian multinational, the manufacturing for the South American market is primarily conducted within Argentina to serve local and regional demands. The product is marketed as a hypoallergenic solution providing 24-hour protection for Men (Hombre).