L'OR Espresso Instant Coffee

L'OR is a premium coffee brand that achieved international prominence for its high-quality espresso products. Originally launched in France in 1992 with the ambition to bring the gold standard of coffee to consumers, the brand expanded globally and became a leader in the coffee pod and instant coffee markets.

The product is manufactured across several locations globally, reflecting its status as a major international brand. While the packaging often lists the headquarters of the parent company, Jacobs Douwe Egberts (JDE), in the Netherlands, the actual coffee production and roasting take place in professional facilities across Europe and other regions to serve local markets.

Today, L'OR is owned by JDE Peet's, the world's largest pure-play coffee and tea company. JDE Peet's was formed through the merger of Jacobs Douwe Egberts and Peet's Coffee. The company is headquartered in Amsterdam and is majority-owned by the German conglomerate JAB Holding Company, which manages a diverse portfolio of consumer goods and luxury brands.