Tonies Hörfigur (Audio Figure)

Tonies is a revolutionary audio system for children, centered around the 'Toniebox' and 'Tonies' figures. The brand was founded in Düsseldorf, Germany, by Patric Faßbender and Marcus Stahl in 2013, launching its first products in 2016. The core concept involves placing a magnetic figure (a Tonie) on top of a speaker box to trigger the playback of stories or songs.

While the brand's creative and engineering headquarters remain in Germany, the manufacturing of the plastic figures and internal electronic components is primarily outsourced to specialized facilities in China to handle high-volume production. Tonies SE is a publicly traded company that operates globally, expanding rapidly into the UK, US, and other international markets, remaining the ultimate owner of the brand.