Ajax Citron all-purpose cleaner

Ajax is a historic household cleaning brand introduced by the Colgate-Palmolive Company in 1947. Known for its tagline "Stronger than dirt," it has expanded from its original scouring cleanser into a wide variety of surface cleaners and detergents.

Today, the brand is owned by the American multinational Colgate-Palmolive. While it remains a staple in North America and Europe, manufacturing is distributed across multiple global locations including the United States, Greece, and France to serve various regional markets. In some territories, like Australia and New Zealand, the brand's license or ownership for specific categories has been managed by other entities like Henkel, though Colgate-Palmolive remains the primary global owner.