Borotalco Deo and Talc

The Heritage of Borotalco

Borotalco is one of Italy's most iconic heritage brands, synonymous with hygiene and personal care for over a century. The brand's history dates back to 1878 when an English pharmacist named Henry Roberts developed the unique formula for 'Microtalco' in his laboratory in Florence. This fine powder became a staple in Italian households, eventually expanding into a full line of deodorants, bath products, and soaps known for their distinct 'Borotalco scent.'

Manufacturing and Ownership

Today, Borotalco products are primarily manufactured in Italy, maintaining the brand's authentic connection to its Florentine roots. In the late 1990s, the brand was acquired by the Bolton Group, a major Italian multinational corporation. Bolton Group has successfully taken the brand beyond its domestic market, establishing Borotalco as a premium personal care brand across Europe, particularly in Austria, Switzerland, and Germany. The brand remains under Italian ownership, managed by a conglomerate known for its commitment to high-quality consumer goods.