Puma waist bag

Puma is a global leader in the sports lifestyle industry, recognized for its innovative athletic footwear, apparel, and accessories. The brand was famously founded in 1948 by Rudolf Dassler after a split with his brother, who went on to create Adidas. This heritage of competitive sports performance and casual lifestyle fashion has made Puma a household name worldwide.

While the brand originated in Germany, Puma products are manufactured in a vast global network. Most of their textile and accessory production occurs in Asian manufacturing hubs, including Vietnam, China, and Bangladesh, to leverage large-scale production capabilities. This ensures that their high-demand items, like this waist bag, are available in markets across every continent.

Today, Puma SE operates as a publicly traded European company. For many years, it was under the majority control of the French luxury group Kering, but in recent years, Kering distributed most of its stake to shareholders. The brand remains headquartered in Herzogenaurach, Germany, maintaining its identity as a storied German sports powerhouse with global ownership and distribution.