FUN Light Wild Berries

FUN Light is a popular Scandinavian brand of sugar-free cordial or 'saft' concentrate. Originally launched in the 1990s, it has become a staple in Nordic households, particularly in Sweden, Norway, and Finland. The brand is known for its wide variety of flavors and its commitment to providing calorie-free beverage alternatives by using sweeteners instead of sugar.

The manufacturing process of FUN Light is localized to the Nordic markets it serves, with production facilities primarily located in Sweden and Norway to meet regional demand. This localized production strategy helps maintain freshness and reduces the environmental footprint associated with long-distance shipping of bottled liquids.

Ownership of the brand falls under the Orkla Group, a leading Norwegian industrial conglomerate. Orkla operates as a dominant player in the Nordic consumer goods sector. The brand is managed through regional subsidiaries such as Orkla Foods Sverige and Orkla Foods Norge, ensuring that marketing and product development remain closely aligned with local consumer preferences.