Lakrids by Bülow Classic caramel coated liquorice

Lakrids by Bülow is a premium Danish confectionery brand founded by Johan Bülow in Svaneke, Bornholm, in 2007. The brand is credited with elevating liquorice to a gourmet experience, particularly by being the first to successfully coat liquorice in chocolate. This specific product, 'Classic', features salted caramel chocolate-coated liquorice.

The manufacturing occurs centrally at the company's factory in Hvidovre, Copenhagen, Denmark, ensuring control over the quality and sustainability of the production process. While Johan Bülow remains a central figure and part-owner, the majority stake of the company was acquired by the Swedish private equity firm Valedo Partners in 2016, providing the resources for global expansion.