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Innocent is a well-known brand specializing in smoothies and fruit juices. Founded in 1999 by three friends in London, the brand quickly gained popularity for its healthy focus and quirky marketing.
In 2013, the brand became a wholly-owned subsidiary of The Coca-Cola Company after a series of investments. While the brand maintains its headquarters in London (Fruit Towers), most of its production for the European market occurs in 'The Blender', a carbon-neutral factory located in the Port of Rotterdam, Netherlands, though some production still remains in the UK.
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