Albert Heijn Private Label Products

Albert Heijn is the leading supermarket chain in the Netherlands, known for its extensive range of private-label products that span across almost every grocery category. Founded in 1887 in Oostzaan, the brand began as a small grocery store and evolved into a retail powerhouse that defined modern Dutch shopping habits.

While the brand is quintessential to the Netherlands, its manufacturing is globally distributed depending on the product category. Fresh produce, dairy, and bakery items are predominantly sourced and manufactured within the Netherlands to ensure freshness. Specialized goods, such as pasta from Italy or chocolate from Belgium, are manufactured in their respective regions of expertise, though they carry the Albert Heijn logo.

Today, the brand is the crown jewel of Ahold Delhaize, a multi-national retail group. This ownership structure was formed following a massive merger in 2016 between the Dutch Ahold and the Belgian Delhaize Group. The brand continues to operate from its historical roots in Zaandam while being part of one of the world's largest food retail groups.