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Alpro is a pioneering European brand that specializes in plant-based food and drinks, particularly alternatives to dairy products such as milk made from soy, almonds, oats, and hazelnuts. Founded in Belgium in 1980, the brand was a response to growing interest in health-conscious and planet-friendly diets.
Over the decades, Alpro has expanded its presence from its Belgian roots to become the market leader across Europe. Its manufacturing facilities are primarily located in Belgium, the United Kingdom, and France, allowing for efficient distribution throughout the continent. The brand has been instrumental in mainstreaming plant-based nutrition through its wide range of drinks, yogurts, and desserts.
Today, Alpro is a key part of the 'Plant-based' division of the French multinational food-products corporation Danone. After being acquired from WhiteWave Foods in 2017, the brand has benefited from Danone's global scale, helping to drive the transition toward sustainable food systems while maintaining its status as a certified B Corp.
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