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Nutella Peanut is a product line extension from the famous Nutella brand, combining the classic cocoa and hazelnut profile with peanuts. The Nutella brand was originally created by Pietro Ferrero in Italy during the 1940s and formally launched as Nutella in 1964.
While the brand is Italian by heritage, Ferrero operates a massive global supply chain. For the German-speaking market, products are typically manufactured in Stadtallendorf, Germany, which is one of Ferrero's largest production facilities. Globally, Nutella is produced in over a dozen factories across Europe, North and South America, and Oceania.
The brand remains under the private ownership of the Ferrero Group, a family-owned multinational confectionery giant headquartered in Alba, Italy (with administrative offices in Luxembourg). It is one of the world's largest chocolate and confectionery companies, maintaining strict control over its recipe and production standards worldwide.
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