Old Spice Wolfthorn Deodorant Stick

Old Spice is an iconic brand of male grooming products, originally launched in 1937. While it first gained fame for its Early American Old Spice for women, it quickly pivoted to the men's market. The brand is renowned for its bold branding and distinctive scents, such as the 'Wolfthorn' variant shown, which is part of the Wild Collection.

Manufacturing for Old Spice takes place in various locations globally to serve local markets; for the North American and Latin American markets, production often occurs in the United States or Mexico. The brand was originally created by the Shulton Company but was acquired by Procter & Gamble (P&G) in 1990. Today, P&G remains the ultimate owner, managing the brand from its global headquarters in Cincinnati, Ohio, while local subsidiaries handle distribution across international regions like Mexico through P&G México.