Selex product range

Selex is a major Italian private label brand belonging to the Selex Gruppo Commerciale, one of Italy's leading retail cooperatives. Founded in 1964 as A&O Italiana before evolving into the Selex Group in 1979, the brand serves as the flagship private label for several regional supermarket chains across the country, including Famila, A&O, and Elite.

While the brand's core identity is deeply rooted in Italian production—partnering with local suppliers to offer products ranging from fresh produce to specialized gourmet lines like 'Saper di Sapori'—its vast assortment means manufacturing occurs in various locations. The group operates through a network of 18 member companies and is a key player in the ESD Italia and EMD (European Marketing Distribution) purchasing centers, allowing it to maintain competitive scale while focusing on regional quality.