Mulino Bianco Granetti Integrali

Mulino Bianco Granetti Integrali are high-fiber, toasted whole wheat croutons that serve as a crunchy alternative to bread. The brand was launched by the Barilla Group in December 1975 during a period of economic instability in Italy as a way to diversify beyond pasta into bakery products. The brand identity was built around themes of nostalgia, nature, and traditional values, often represented by the iconic 'White Mill' logo.

The product is manufactured in Italy, primarily using Italian soft wheat sourced through the 'Carta del Mulino' sustainability initiative. Mulino Bianco has grown to become Italy's leading bakery brand and remains under the ownership of the Barilla Group, a family-owned multinational headquartered in Parma. The Barilla family has maintained control of the company for four generations, ensuring the brand remains a cornerstone of Italian food culture.