Misura Biscotti Cereali Senza Zuccheri Aggiunti

Misura is a pioneering Italian health-food brand established in 1974. Originally launched through pharmacy channels, it was one of the first brands in Italy to focus on the nutritional quality of wellness products, such as whole-grain and sugar-free options. The brand underwent a significant ownership change in 1996 when it was acquired by the Colussi Group from the American multinational Heinz.

The 'Biscotti Cereali Senza Zuccheri Aggiunti' (Cereal Biscuits with No Added Sugars) are part of the Dolcesenza line, specifically designed to offer traditional Italian biscuit flavors without added sugar, utilizing maltitol as a sweetener. These products are primarily manufactured in Italy, leveraging the Colussi Group's extensive domestic production facilities. As of 2026, the brand remains a core pillar of the Colussi Group's 'wellness' portfolio, emphasizing sustainable practices like the use of renewable energy in its factories.