Sensodyne Blanqueante / Branqueadora Toothpaste

Sensodyne is a world-renowned brand specializing in oral care for sensitive teeth. Originally introduced in 1961 by the Block Drug Company in Brooklyn, New York, the brand was built on the innovation of using strontium chloride to desensitize dental nerves. In 2000, Block Drug was acquired by the pharmaceutical giant GlaxoSmithKline (GSK), which expanded the brand's reach and scientific backing globally.

In July 2022, Sensodyne became a flagship brand of Haleon, an independent consumer healthcare company formed through a spin-off of GSK’s consumer health division. While the brand has American roots, Haleon is headquartered in the United Kingdom. Production is highly decentralized to serve various global markets; for the European market, manufacturing typically takes place in the United Kingdom or Slovakia, though facilities in the United States and India also support its massive global distribution network.