New Balance athletic footwear and apparel

New Balance is a global leader in the athletic footwear and apparel industry, distinguished by its unique manufacturing strategy and long-standing private ownership. Founded in 1906 in Boston, Massachusetts, by William J. Riley, the company originally specialized in orthopedic arch supports. The brand's name was famously inspired by Riley's observation of chickens in his yard, whose three-toed feet provided perfect balance—a concept he applied to his early arch support designs. Over the decades, the company evolved from a niche orthopedic business into a global sports powerhouse, particularly after the launch of the 'Trackster' in 1960, the first running shoe available in multiple widths.

Unlike many of its major competitors that outsource all production, New Balance maintains a significant domestic manufacturing presence. It operates five factories in New England (Massachusetts and Maine) and one in Flimby, United Kingdom. While the majority of its high-volume products are manufactured in Asian countries like Vietnam and China to maintain competitive pricing, its premium 'Made in USA' and 'Made in UK' collections are crafted in these domestic facilities, emphasizing heritage and craftsmanship. This hybrid model allows the brand to cater to both the mass market and high-end sneaker enthusiasts who value local production.

As of 2026, New Balance remains a rare example of a multi-billion dollar athletic brand that is privately held. Since 1972, the company has been owned and controlled by the Davis family, specifically Chairman Jim Davis and Vice Chairman Anne Davis. This private structure has allowed the company to resist public market pressures, focusing instead on long-term investments in domestic manufacturing, sustainability initiatives, and specialized fit technology. The brand continues to be headquartered in Boston, maintaining its deep roots in the American sports landscape while expanding its global footprint to over 120 countries.