Vero Moda apparel

Vero Moda is a prominent international fashion brand that originated in Denmark in 1987. Founded by Troels Holch Povlsen, it was the first clothing label launched by the Danish fashion group BESTSELLER. The brand was created with the vision of providing high-quality, on-trend clothing at affordable prices for fashion-conscious women. Over the decades, it has grown into one of Europe's largest clothing brands for young women, characterized by its focus on contemporary femininity and effortless style.

Manufacturing for Vero Moda is conducted through a vast global supply chain. The brand utilizes approximately 300 different manufacturers and over 1,000 factories across 25 countries. Primary production occurs in China, India, Bangladesh, Turkey, and Italy. This diverse manufacturing network allows the brand to maintain high turnover and respond quickly to changing fashion trends while managing production costs.

The brand is owned by BESTSELLER, a private, family-owned clothing company headquartered in Brande, Denmark. BESTSELLER is one of the largest fashion groups in the world, owned by Anders Holch Povlsen, the son of the founder. The group manages a portfolio of more than 20 individual fashion brands, including JACK & JONES, ONLY, and SELECTED, reaching consumers through thousands of retail stores and wholesale partners across Europe, the Middle East, North America, and Asia.